Waitlist Aggregator

Startups are finding it increasingly difficult to engage with their target market. Particularly in the wellness industry, where there is a lot of competition and startups need to stand out, the early stages are critical. They seek to generate leads and assess customer expectations through a landing page they host on their own domains, where users can join a waitlist to test their product idea. This can become expensive in terms of the budget needed for public relations and social media to promote their site.

Landing pages and waitlists allow early adopters and product enthusiasts to discover new products and services while they are still being developed. Followers gained via the waitlist help to validate proof of concept, develop of Key Performance Indicators (KPIs), and provide a following for successful market launch and fundraising/crowdfunding campaign. However, it can be difficult to marry potential product enthusiasts with waitlists of interest because not all products are reviewed on blogs, not all social media ads target them, and not all startups are interested in crowdfunding. For example, crowdfunding sites tend to cater to hardware, are limited to certain industries, and do not allow entrepreneurs to generate leads and connect with their followers on their own platform prior to hosting a crowdfunding campaign.