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DIY – Personalized Skin Care


Personalized skin care products are still based on trial and error – it’s the same as what you are doing now. They send you a formula and you tell them if it works or not, and if it doesn’t they’ll send you a new one. Same as you buying a product and if it doesn’t work – you try a new one. The difference is that these companies are also gathering your data – which is worth a lot of money. Essentially, you pay twice: with cash for a product and with your data.

No one has yet figured out how to solve The Skin Affinity Problem – that means matching ingredients to each individuals’ skin. That is because skin – being your largest organ, is heavily influenced on various factors including genetics, environment, seasons, UV exposure, sleep, hormones, skin care routine, allergens, etc.

I’ve been in the beauty industry for over 7 years and formulated 60+ beauty products and skin/hair supplements. I’ve also designed machine learning algorithms to personalize facial skincare products and supplements at MIT.

There are a lot of good products, brands, and formulas out there in the market already. The key is in identifying ingredients and existing formulations that could work for your skin and the possible combinations of products for your skin routine.

Anyone can pick up the knowledge basics and tricks to understand how to identify ingredients and formulas that could work for them. If you want to learn how to find products that work for you season over season, with your particular skin condition/effect (acne, anti-aging, etc) continue reading…

We are going to teach you how to DIY and hack your own beauty routine. We will teach you the formulation logic and science on how to mix and match ingredients and products for your skin and hair so you can choose products wisely. 

We are a team of experienced cosmetic chemists, dermatologists, aestheticians, and product developers with combined 70+ years of experience working at leading beauty industry players.

We are developing an online class to teach everyone how to solve their own skin care mystery. The class might also include a deep dive on hair care. We will also provide access to book appointments for one time or ongoing sessions for skin and/or hair consultations with our expert team members.

Empower yourself to be your own skin chemist. 

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